"We've always wanted to get into it," Justin says. "I think there was more actual apprehension for me because, in this day [and] age, you do something, you want it to come across genuine."
The name of the fashion line, which is known for its premium denim, is a tribute to two important men in their lives—their grandfathers. "Trace and I are huge fans of our grandfathers," Justin says. "William is my grandfather's first name, and Rast is his grandfather's last name. So we took the names, and put them together."
Today, Justin is wearing William Rast "Ben" jeans with a New America T-shirt, utilitarian shirt and a dark gray wool blazer.
Want to see more? Justin brought along a few of his favorite items from the spring 2009 collection!
In keeping with this style, the first model is wearing William Rast's black leather jacket with studs and "Jerri" skinny jeans in Rosewood wash.
Every woman should have a good pair of jeans and a leather jacket in her wardrobe, Justin says.
Over the years, Justin has become known for his unique sense of style. "I like mixing sort of a cleanup top with the rugged jeans and like a flannel with a blazer," he says. "Try it, guys. See what happens."
To illustrate his point, a male model pairs the William Rast "Ben" jeans with a flannel shirt and optical wave wool blazer.
Original Source : http://www.oprah.com/slideshow/oprahshow/20090327-tows-justin-timberlake-william-rast
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